| KIBRIS İLİM ÜNİVERSİTESİ CYPRUS SCIENCE UNIVERSITY | |||||||||
| INSTITUTE OF GRADUATE STUDIES-MARKETING (M.A) (ENGLISH) (With Thesis) | |||||||||
| SINIF: 1 - DÖNEM: 1 | |||||||||
| Ders Kodu | Ders Adı | DT | T | P | K | ECTS | H.S. | İçerik TR | İçerik ING |
| MRK501 | MARKETING MANAGEMENT ( MARKETING MANAGEMENT ) | Z | 3 | 0 | 3.0 | 8.0 | 3 | ||
| MRK510 | CONSUMER BEHAVIOUR ( CONSUMER BEHAVIOUR ) | Z | 3 | 0 | 3.0 | 8.0 | 3 | Tüketici öğrenmesi ve deneyimlerin satın alma davranışına etkisi. Motivasyonun satın alma kararlarına etkisi Marka sadakati Tüketici segmentasyonu ve hedefleme Satın alma sonrası memnuniyet ve davranış | Consumer Behavior,consumer decision-making process, the impact of social class, reference groups, culture, subculture, family, and household on consumer behavior |
| MRK515 | GLOBAL MARKETING ( GLOBAL MARKETING ) | Z | 3 | 0 | 3.0 | 8.0 | 3 | ||
| MNG503 | CONTEMPORARY MANAGEMENT & ORG. THEORY ( CONTEMPORARY MANAGEMENT & ORG. THEORY ) | S | 3 | 0 | 3.0 | 9.0 | 3 | ||
| MRK512 | BRAND MANAGEMENT ( BRAND MANAGEMENT ) | S | 3 | 0 | 3.0 | 7.0 | 3 | ||
| MRK513 | ADVANCE MARKETİNG RESEARH ( ADVANCE MARKETING RESEARH ) | S | 3 | 0 | 3.0 | 6.0 | 3 | ||
| SINIF: 1 - DÖNEM: 2 | |||||||||
| Ders Kodu | Ders Adı | DT | T | P | K | ECTS | H.S. | İçerik TR | İçerik ING |
| EAS502 | ADVANCE RESEARCH METHODS FOR BANKING AND FINANCE ( ADVANCE RESEARCH METHODS FOR BANKING AND FINANCE ) | S | 3 | 0 | 3.0 | 9.0 | 3 | ||
| FIN505 | BUSINESS FINANCE MANAGEMENT ( BUSINESS FINANCE MANAGEMENT ) | S | 3 | 0 | 3.0 | 9.0 | 3 | ||
| MNG504 | STRATEGIC MANAGEMENT IN BUSINESS ( STRATEGIC MANAGEMENT IN BUSINESS ) | S | 3 | 0 | 3.0 | 9.0 | 3 | ||
| SINIF: 2 - DÖNEM: 1 | |||||||||
| Ders Kodu | Ders Adı | DT | T | P | K | ECTS | H.S. | İçerik TR | İçerik ING |
| MRK500 | THESIS ( THESIS ) | Z | 0 | 0 | 0.0 | 30.0 | 0 | ||
| MRK598 | SEMINAR ( SEMINAR ) | Z | 0 | 1 | 0.0 | 4.0 | 1 | ||