| Aim |
| 1 | Develop Comprehensive Marketing Knowledge |
| 2 | Explore Multichannel Marketing Strategies |
| 3 | Foster Strategic Thinking |
| 4 | Understand Consumer Behavior |
| 5 | Master Market Research Techniques |
| 6 | Embrace Digital Marketing Trends |
| 7 | Develop Brand Management Expertise |
| 8 | Cultivate Effective Communication Skills |
| 9 | Encourage Creativity and Innovation |
| 10 | Instill Ethical Marketing Practices |
| Objectives |
| 1 | Develop Core Marketing Competencies |
| 2 | Apply Strategic Marketing Thinking |
| 3 | Master Multichannel Marketing |
| 4 | Understand Consumer Behavior |
| 5 | Conduct Effective Market Research |
| 6 | Enhance Communication Skills |
| 7 | Cultivate Creativity and Innovation |
| 8 | Encourage Entrepreneurial Thinking |
| 9 | Encourage Networking Opportunities |
| 10 | Enhance Global Marketing Perspective |