KIBRIS AYDIN ÜNİVERSİTESİ CYPRUS AYDIN UNIVERSITY |
| INSTITUTE OF GRADUATE STUDIES-MARKETING (M.A) (ENGLISH) (With Thesis) |
| SINIF: 1 - DÖNEM: 1 |
| Ders Kodu | Ders Adı | DT | T | P | K | ECTS | H.S. | İçerik TR | İçerik ING |
| MRK501 | MARKETING MANAGEMENT
( MARKETING MANAGEMENT ) | Z | 3 | 0 | 3.0 | 8.0 | 3 | | Foundations of Marketing Management |
| MRK510 | CONSUMER BEHAVIOUR
( CONSUMER BEHAVIOUR ) | Z | 3 | 0 | 3.0 | 8.0 | 3 | Tüketici öğrenmesi ve deneyimlerin satın alma davranışına etkisi.
Motivasyonun satın alma kararlarına etkisi
Marka sadakati
Tüketici segmentasyonu ve hedefleme
Satın alma sonrası memnuniyet ve davranış | Consumer Behavior,consumer decision-making process, the impact of social class, reference groups, culture, subculture, family, and household on consumer behavior |
| MRK515 | GLOBAL MARKETING
( GLOBAL MARKETING ) | Z | 3 | 0 | 3.0 | 8.0 | 3 | | |
| FIN505 | BUSINESS FINANCE MANAGEMENT
( BUSINESS FINANCE MANAGEMENT ) | S | 3 | 0 | 3.0 | 9.0 | 3 | | |
| FIN509 | FINANCIAL STATEMENT ANALISIS
( FINANCIAL STATEMENT ANALISIS ) | S | 3 | 0 | 3.0 | 6.0 | 3 | | |
| MNG503 | CONTEMPORARY MANAGEMENT & ORG. THEORY
( CONTEMPORARY MANAGEMENT & ORG. THEORY ) | S | 3 | 0 | 3.0 | 9.0 | 3 | | |
| MNG504 | STRATEGIC MANAGEMENT IN BUSINESS
( STRATEGIC MANAGEMENT IN BUSINESS ) | S | 3 | 0 | 3.0 | 9.0 | 3 | | |
| MRK512 | BRAND MANAGEMENT
( BRAND MANAGEMENT ) | S | 3 | 0 | 3.0 | 7.0 | 3 | | |
| MRK513 | ADVANCE MARKETİNG RESEARH
( ADVANCE MARKETING RESEARH ) | S | 3 | 0 | 3.0 | 6.0 | 3 | | |
| SINIF: 1 - DÖNEM: 2 |
| Ders Kodu | Ders Adı | DT | T | P | K | ECTS | H.S. | İçerik TR | İçerik ING |
| EAS502 | ADVANCE RESEARCH METHODS FOR BANKING AND FINANCE
( ADVANCE RESEARCH METHODS FOR BANKING AND FINANCE ) | S | 3 | 0 | 3.0 | 9.0 | 3 | | |
| SINIF: 2 - DÖNEM: 1 |
| Ders Kodu | Ders Adı | DT | T | P | K | ECTS | H.S. | İçerik TR | İçerik ING |
| MRK500 | THESIS
( THESIS ) | Z | 0 | 0 | 0.0 | 30.0 | 0 | | |
| MRK598 | SEMINAR
( SEMINAR ) | Z | 0 | 1 | 0.0 | 4.0 | 1 | | |